nike jordan future
Design & Production
Nike Jordan's creative team decided to showcase the new line of Jumpman Apparel - The Jordan Future - by utilizing the power and flexibility of 3D scanning. We teamed up with artists and musicians from London, Paris, and Berlin to create a number of assets for a fully virtual photoshoot.
We created a visual language inspired by the apparel and the idea of digital avatars while keeping the authentic look of the actual product.