adidas zx



Creative Agency

johannes leonardo

Design & Production

ZÜNC Studio

We created the key visuals for the revival of adidas Originals' iconic ZX sneaker, which starred in the fitouts of adidas' flagship stores around the world during the summer months of 2020. The ZX had been reinterpreted with adidas' latest sole and heel technology making for an exceptionally comfortable fit, exaggerated with a series of satisfying, ASMR-like videos. Four colourways were featured in the moving and still assets we created, which were distributed globally for a physical and digital campaign.