Extensionist
Client
L'oréal Paris
Agency
Mccann
Design & Production
ZÜNC Studio
Created by L'Oréal Paris, Telescopic Extensionist mascara is an innovative evolution in extreme-length lash technology. We partnered on the global TVC campaign starring Kendall Jenner and Simone Ashley, set against the iconic Parisian backdrop of the Eiffel Tower. The campaign was also shown online, at point of sale and on out of home locations globally.
Working with the pack's sleek metallic finish and uniquely curved applicator wand, we chose camera angles and movements that heighten the illusion of length. The CGI sequences we developed complement with the live-action shoot - referencing the iron latticework and metallic tones of the Eiffel Tower, the clear blue Parisian sky, and the hint of warmth present in the on-set lighting.
Alongside the pack shots, we created a series of science-led visuals to demonstrate how the magnetic pigments work to create dramatic length along each lash. We also worked on a few shots designed to articulate the curvature and structure of the curved sculpting brush.
