Future laboratory:
trend briefing



Design & Production

ZÜNC Studio

The Future Laboratory held their annual Trend Briefing event at the Royal Academy of Arts in London. Zünc Studio produced a series of visuals to accompany the talks throughout the day, which focused on the 'Paralysis Paradox' we are currently challenged with, and how to navigate the uncertain future. It was a pleasure to participate in the 2023 Trend Briefing and to learn about how brands can move past false comforts of nostalgia to imagine and create a better tomorrow.

We interpreted some of the key findings presented by strategic analysts in a series of visuals, unpacking the shared solutions and radically disruptive innovations that will emerge from science, technology and business organisations over the coming years.