HUBLOT
BIG BANG 20 YEARS

Client

HUBLOT

Design & Production

ZÜNC Studio

GLOBAL CAMPAIGN - DIGITAL - OOH - POS - EVENT VISUALS

Hublot celebrated a milestone of 20 years since the original Big Bang set a new standard of watchmaking around the world, and we partnered with them to create a campaign to commemorate the iconic timepiece. For the 2025 Watches & Wonders held in Geneva, we created visual content for a high-profile evening event, the exhibition booth, and a main keynote given by the Hublot CEO. The videos and stills were also launched on Hublot's socials and website, to introduce the limited edition timepieces. The 20th Anniversary collection featured a fusion of the Big Bang Original and Big Bang Unico in five different colours.

Known for their innovation in materials, design and technicity, Hublot presented a keynote at the Watches and Wonders auditorium. CEO Julien Tornare unveiled the new collection, and later introduced R&D Director Mathias Buttet to the stage to talk about the brand's history of innovation, from the original fusion of gold and rubber in 1980 to the groundbreaking Big Bang introduced in 2005.

Innovation is at the heart of Hublot's watchmaking mission, and the brand wanted to reinforce this with nods to the laboratory in which they produce bold creations with unique materials. While the fundamental design of the Big Bang is unchanged in its 20-year history, the details, complications and materials continue to reassemble into unexpected combinations. The Watches & Wonders booth also included design features found in the film, from robotic arms to red ceramic stored in glass containers, and the Big Bang bar complete with floating space matter overhead.

When the Big Bang burst onto the scene in 2005, it made a bold departure from the traditional idea of a watch: the six exposed screws on its bezel, the unconventional case, a rubber strap, the revolutionary combination of steel, ceramic and titanium.