Skin ink
Client
L'oréal Paris
Agency
Mccann
Design & Production
ZÜNC Studio
A hybrid between a foundation and concealer, Skin Ink by L’Oréal Paris is an innovative technological evolution in long-wear cosmetics. We worked with McCann on a digital and TVC campaign featuring brand ambassador and model Cara Delevingne. The project featured Skin Ink 'foundcealer' as the hero product, but also included multiple other products from the Infaillible range.
The product is sweat proof and transfer-resistant, as well as staying perfectly in place in hot conditions. We came up with different ways to tell the story of heat-proof and water-resistant product benefits, all while keeping the art direction and extra elements in each shot as minimal as possible.
