THE FUTURE LABORATORY
Design & Production
The Future Laboratory is a future forecasting consultancy, researching innovation and trend foresight across various sectors. To accompany their report on Retail Futures, we created four contemplative store spaces, using the research findings as a springboard for ideas. The Future Laboratory found that in response to the convenience of e-commerce, retail spaces are evolving into experiential destinations by elevating the senses and expanding the potential of physical store design.
The report established the 'Four Es of Retail' to define a new framework for physical retail, guided by community-orientated services and sensorially charged, memorable experiences. Texture and hyperphysicality were central to our design decisions, moving away from the digital and lo-fi aesthetics of the online experience.
EMOTIONAL : Using design to transform how visitors feel
ETHEREAL : Transient, esoteric or otherworldly experiences
ENRICHING : Engaging the senses in adventurous ways
EXCLUSIVE : Hyperpersonal and engaging for the individual